Joel Cruz, President & CEO of Aficionado Germany Perfume, has recently partnered with Mobile Optima Inc. to integrate a mobile point-of-sale (POS) system tailored to the needs of the local fragrance retailer. Mobile Optima Inc.—the Philippine-based affiliate of the Singaporean parent—was founded and is led by Maria Rosario Ilao.
(From left) Mobile Optima Inc. client solutions officer Justine Mendoza and director and corporate relations manager Maria Rosario Ilao with Aficionado Germany Perfume president and CEO Joel Cruz and Aficionado legal officer Jasmin Regis.
Peetow: Smart Integration with SAP
Aficionado has adopted Peetow, Mobile Optima’s sales and inventory management solution which delivers real-time daily reports on stock levels and sales—seamlessly syncing with the company’s existing SAP Enterprise Resource Planning (ERP) system.
Meet Tarkie: Mobile Optima’s Field Force Automation Suite
In addition to Peetow, Mobile Optima offers Tarkie, a robust field force and field service automation app designed to elevate employee productivity and streamline operations.
Core Features of Tarkie:
- Sales Force Automation (Tarkie Sales Force): Helps boost conversions with tools like sales funnel visualization, real-time analytics, client management, workflow automation, pipeline tracking, and order processing—all leading to faster quota attainment.
- Field Service: Delivers route optimization, status monitoring, and complete service task visibility to help achieve 100% service completion with five-star quality.
- Trade Check: Ensures in-store excellence by monitoring product shelving, pricing, promotions, competitive activity, and visibility—fighting out-of-stock scenarios and improving shelf compliance.
- Employee Productivity: Oversees field staff via GPS itinerary management, selfie-enabled attendance, digital leave approvals, real-time performance dashboards, and automated expense logging.
- Time In Time Out App: A simplified clock-in/clock-out tool that automates time tracking, enhancing HR operations and reducing errors, tailored for Philippine businesses.
Why Businesses Choose Tarkie:
- Plug-and-play design with modular architecture, letting clients choose only the features they need.
- Offline functionality ensures team productivity even without internet, with seamless sync when connectivity returns.
- Drag-and-drop Form Builder enables creation of custom digital workflows and forms without coding.
- Enterprise-grade security, fast deployment, and smart alerting give managers visibility without constant oversight.
Proven Impact:
- Bounty Fresh achieved a 200% increase in store coverage and 90% automation of manual processes.
- Megasoft saw 47% higher productivity and 67% less travel time.
- Chooks To Go reportedly doubled field team productivity using Tarkie.
- Uratex transitioned from weeks-long reporting to real-time updates, enhancing operational agility.
Forward-Looking Innovation
In a Q&A with industry media, Mobile Optima’s CEO Rio Ilao shared that the idea for Tarkie stemmed from a spur-of-the-moment realization—sparked by a supervisor’s rooster in the background during a call—that employee location and accountability needed better visibility. The platform has since evolved into a comprehensive tool supporting sales, service, workforce, digital forms, inventory, and more.
Rio Ilao recommends implementing automation one pain point at a time, choosing providers with local support and shared growth goals, and fostering leadership buy-in as keys to successful digital transformation.
