Keep Your Clients Happy :)

By  Jerry Ilao on June 5, 2014

How to keep clients happy

Happiness is a state of mind that everyone wants to achieve. This goes double for those who own businesses as you not only have to keep yourself happy, but you have to take note of the happiness of your customers as well.

They are not just a source of revenue or a number on your charts though. These are real people and helping them out will contribute to both your success and theirs. There are countless ways to keep people around you content and here are relatively simple ones to help you get started.

1.    Be attentive and considerate of the client’s needs.

You don’t need to be psychic or be able to read your client’s mind. As long as you know how to truly listen and pay attention, then making your client happy will be a breeze. Listening and communicating are skills that are fast becoming lost on many people today so if you know how to do both, then you’re at a great advantage.

Try and anticipate the needs of your clients. If you’ve been working with them for a while, it’s easy to figure out their habits as long as you pay attention to them. When you get to know an individual’s communication style and what they expect from you, it’s easier to adjust.

A good example is to take a look at the emails you exchange with a client. If they tend to give short, succinct replies, then that means they prefer to talk about big ideas through more personal means. Instead of sending them weighty ideas through email, try and schedule a phone call instead.

One way to anticipate a client’s needs is to see the patterns they make with their communications. If they tend to ask questions about your weekly accomplishments on a Friday, try to send them a weekly report on the morning of that day before they send a message to ask.

2.    Find out what matters to your client and consider their schedule.

Apart from finding out your client’s communication style, get to know that of his or her parent company. If you can find out how your client is being managed, you can then assist them accordingly. Try and get to know what makes his or her boss tick. When you can act and find a way to make your client the hero, then it will reflect well on you.

Aside from this, try and find out your client’s schedule and what their days are like. Show some respect towards that schedule as much as you can. If you find out that your client is particularly busy on a Monday, don’t add to that pile of work with an army of emails. Instead, try and send only the essentials and save the less important emails for the next day or communicate it in advance on the weekend.

3.    Always be prepared.

Staying ahead of the curve isn’t something that you should reserve for business innovations. Being prepared for predictable “chaos” is a skill that managers can greatly benefit from. Planning for contingencies helps keep everyone stay ready and it also reduces the chances of panicking. Brainstorming for strategies to stay ahead will push you and your team to make the most of creative and strategic thinking. Inspiration is nothing without action so take charge and be the initiator of positive changes so both your business and your client will benefit.

4.    Go above and beyond.

When you do more than what your client asks for, you’re sure to make them happy. It’s easy to lose focus and just put all our efforts on the day-to-day tasks that work requires of us. When this happens, we tend to lose sight of the big picture. If you take a step back and refocus, it’ll be easier to help out you clients at something you’re good at. Most of the time, our skillset is wider than what’s currently required of us so try and think beyond your current work role.

For example, if you’re currently working in the pure marketing department but have working knowledge in product marketing, you can still offer tips, suggestions and ideas to improve the respective department. Always remember that if you help your clients succeed, you will too.

5.    Be accountable for your mistakes.

Being able to own your mistakes is one of the first things every successful leader needs to master. Doing it quickly and without any fuss should be the second thing. It’s unavoidable that you will make a bad decision so when you do, apologize and adjust your strategy. There are no sure victories in any field so don’t settle for excuses and hope to displace the blame. When you can recognize that even the best plans can go awry, you’ll be better prepared to adjust.

About Author

About  Jerry Ilao

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