Monthly Archives: September 2014

How to Gamify Your Business?

By  Jerry Ilao on September 30, 2014

Gamify your business

What is GamificationAccording to Gabe Zichermann, founder of the consulting agency, Dopamine, whose focus is in gamified campaigns for both employees and consumers, and author of the upcoming book “The Gamification Revolution,” “gamification is the process of using game thinking and game mechanics to solve problems and engage users.”

While both the words “gamification” and “gamify,” although not yet officially an English word in themselves, may have its own same root word to the wordthat is “game,” gamification is not necessarily about games per se. However, to assume so is not totally wrong either. Continue reading